TikTok Ads Agent

This guide explains what the Tiktok + GSheet agent does, when to use it, what you need, and the exact steps to get value without jargon. It also covers how to use a Google Sheet as your source of truth, guardrails, and current limitations.

What this agent is

One workspace that puts your TikTok Ads account and source of truth data in a single place. It helps you monitor performance, find opportunities, and act on clear recommendations across account, campaign, ad group, and ad levels. You can also feed it a Google Sheet to join in margins, inventory, or any custom labels.

When to use it

• You need a single view of performance and budget pacing across campaigns and ad groups.
• You want to understand which videos and creatives are winning, and why.
• You want clean breakdowns by audience, placement, device, and time.
• You need fast, shareable charts and reports.
• You want to combine TikTok data with a Sheet that holds profit, stock, or funnel outcomes.

What you need before you start

• Access to the correct TikTok ad account.
• Optional Google Sheet for any extra data the agent should read. Share the Sheet by link with Viewer, Commenter, or Editor.
• Consistent naming for campaigns, ad groups, and ads. This reduces misclassification.

How to get started

1. Pick your TikTok ad account.

2. Choose the agent: “TikTok Ads Agent.”

3. Warm up the context.

   • For account questions, run "Get details of {adaccountID}."

4. If you will use a Sheet, paste the link and name the tab and timeframe.

5. Ask your question in plain language. Examples are included under each capability.

Using a Google Sheet as source of truth

You can attach a Sheet to help the agent make better decisions.

What can you put in the Sheet

• Source of truth data points if any
• Lead quality or revenue realized by campaign or ad group
• Any unique labels when naming is inconsistent
• Any other structure data, that can help prism provide more nuanced analysis

If you want the agent to use external or offline data:

1. Paste the Sheet link in chat with open sharing.
2. Specify the timeframe and the tab to use.
3. Ask questions about that data, or ask the agent to blend in with Tiktok Ads insights.

Tip: Keep column names clean and consistent. The fewer ambiguities, the faster the agent answers. You can follow this template (opens in a new tab) for reference.

Capabilities

Campaign performance and optimization

• Account overview for quick health checks, budget use, spend distribution, and ROI across campaigns.
• Campaign analysis with video engagement metrics and objective filters such as Traffic, Conversions, and Video Views.
• Budget efficiency and pacing across campaign types.
• Ad group deep dives with granular performance, audience segments, and bidding strategy effectiveness.

Example prompts

• “Show performance last 7 days vs prior 7 days by campaign, with ROAS, CPA, and spend.”
• “List ad groups that spent budget but delivered low video completion rates. Suggest fixes.”
• “Which campaigns are underpaced month to date versus plan. Propose daily budget moves.”

Creative performance intelligence

• Ad level analytics with video completion rates, engagement, and conversions.
• Creative fatigue monitoring to catch declines early.
• Guidance for A/B tests on hooks, length, captions, and CTAs.
• Works across image, video, and catalog or dynamic formats.

Example prompts

• “Rank the top 20 ads by ROAS in the last 30 days. Describe common patterns across winners.”
• “Flag ads with falling CTR week over week and recommend variants to test.”

Audience insights and targeting

• Audience performance by age, gender, location, interests, and behavior.
• Placement and platform split with efficiency scoring.
• Targeting configuration readouts for each ad group, including attribution settings and optimization goals.
• Keyword targeting read checks for search placements.

Example prompts

• “Break down ROAS and CPA by placement and recommend cuts or reallocations.”
• “Show which interest clusters have rising CPC and falling conversion rate.”

Search marketing optimization

• Keyword performance with search terms, match types, and CPC.
• Quality signals and bid efficiency indicators to focus spending.
• Shortlists of terms to scale or pause.

Example prompts

• “List keywords with spend over ₹25,000 and ROAS under 1 in the last 14 days. Propose actions.”
• “Find search terms with a strong completion rate and improve CPA week over week.”

Visual data analysis and reporting

• Line, bar, pie, and mixed charts from your data.
• Report builder that publishes to a shareable web URL.
• Custom dashboards that combine multiple metrics and timeframes.

Example prompts

• “Create a dashboard for ROAS, spend, and conversions by campaign for the last 30 days with week over week deltas.”
• “Create a report link that compares this month to last month by placement.”

Guardrails and tips

• Always state a timeframe and currency.
• Warm up account context before complex asks.
• When you paste a GSheet, name the tab and the key columns.
• Keep naming consistent. If you care about precise Prospecting vs Retargeting filters, give the agent a Sheet mapping.
• Prefer concrete asks. Example: “Flag ad groups over ₹X spend and ROAS under Y in the last Z days” is better than “Give me CPC for the account.”

Limitations and assumptions

• If creative files lack clear names or tags, the agent can still analyze performance and describe patterns, but recommendations will be broader.
• Reporting generator links reflect the current scope. If you change the audience or timeframe, regenerate the link.