What Are Access Levels and How Do Profiles Work?
Overview
Both Meta and Google Ads platforms use profiles to manage access to ad accounts. Let's break down how this works in Prism:
Access Level Structure
| Access Level | Meta Platform | Google Ads Platform | What You Can Do in Prism |
|---|---|---|---|
| Edit Access | Manage Ad Account permissions, Manage Campaigns | Standard/Admin access | • Make campaign changes• Set as primary profile• Manage budgets• Update all settings• View complete data |
| Read Access | Manage Campaigns, View Performance permissions | Email-only/Billing/Read-only access | • View campaign data• Generate reports• Track performance• Access analytics |
| No Access | Expired/Revoked permissions | Expired/Revoked access | • Need to reconnect• Update permissions |
Meta Access Control
Meta's platform provides granular control over permissions, including:
- Partial access options for specific tasks
- Full control capabilities for account management
- Customizable permission saets for different team roles
Meta Access Control
Google Access Control
Google Ads offers various access levels:
- Email only
- Billing
- Read only
- Standard
- Admin
Google Access Control
Understanding Primary Profile
What is a Primary Profile?
When managing ad platforms through Prism, your primary profile acts as your master identity. Think of it as the designated profile through which all your changes and actions are executed. For example, when you modify a campaign through Prism, these changes appear in Meta Ads Manager as actions taken by your primary profile.
Why Primary Profiles Matter
- Authentication: Serves as your authorized identity on ad platforms
- Change Management: All modifications flow through this profile
- Access Control: Requires Edit Access to maintain full functionality
- Accountability: Tracks and attributes all platform actions
Next Steps
Continue to "Managing Primary Profiles" to learn how to effectively manage and switch between primary profiles.