Set Up Your First Brand
Understanding Brands in Prism
Prism brands are containers that can represent:
- Different product lines
- Regional divisions (like a Brand US and a Brand UK)
- Distinct client accounts (for agencies)
- Different business ventures under the same company
Brand Components
Every brand in Prism needs specific information to function effectively:
- Website Enter your brand’s website (valid URL, e.g. https://www.sample.com (opens in a new tab)). Prism uses this to surface competitor and market insights.
- Country Select the country where this brand operates. This sets region-specific features such as currency and reporting. If your business runs in multiple regions, create separate brands for each.
Brand Creation Steps
- Brand Name Selection
- Choose a name between 3 and 50 characters
- Make it unique within your organization
- Website Configuration
- Enter your website URL in the correct format.
- Location Settings
- Select your country from the dropdown. Think about where your primary audience is located
Important Rules to Remember
As you set up your brand, keep these key points in mind:
- Website Requirements Your website URL must be properly entered in the correct format. This will help Prism provide better insights and competitor analysis for your brand.
- Make sure that the platforms are connected to the respective brands.
What's Next After Creating Your Brand?
After setting up your brand, you'll want to:
- Connect your platforms (if you haven't already)
- Configure brand settings
- Set up your team's access permissions