Triggers: When Knowledge Activates
| Trigger | When it activates | Use it for |
|---|---|---|
| Brand Level | Always on when brand is selected | Universal rules, tone, thresholds |
| Account Level | When a specific ad account is selected | Platform-specific rules (Meta, Google, TikTok) |
| Multi-account | When a specific combination of accounts is selected together | Cross-platform comparisons, regional analysis |
Knowledge layers stack. If you select a brand + two accounts that have a multi-account trigger, Prism loads: Brand Level + Multi-account + any Account Level rules for those individual accounts.