Understanding Responses

Prism returns responses in multiple formats depending on the query type and complexity.

Response Formats

• Text: Narrative explanations, summaries, and recommendations
• Tables: Structured data comparisons, metric breakdowns, rankings
• Charts: Visual representations of trends, distributions, and comparisons
• Simulations: Scenario modeling for budget shifts, channel mix changes, or audience adjustments
• Action Items: Specific recommendations you can approve and execute (Meta Ads only)

Insights

Prism uses statistical methods to automatically detect anomalies such as unexpected spend spikes, rising CAC, or creative fatigue. When detected, it explains the "why" behind changes and generates prioritized recommendations.