📊 Overview
Introduction

Prism

https://prism.pixis.ai/ (opens in a new tab)

Prism is a conversational AI interface for performance marketing built by Pixis. It connects to your ad platforms and provides intelligent analysis, recommendations, and actions through natural language queries. Prism transforms raw marketing data into clear answers and actionable marketing strategies.

Core Capabilities

  • Conversational Analytics: Query cross-platform ad data through natural language.
  • AI-Driven Insights: Anomaly detection, creative fatigue alerts, and optimization recommendations
  • Action Execution: Execute approved changes directly on Meta Ads (budgets, bids, campaigns)
  • Specialized Agents: Platform-specific AI assistants for Meta, Google, TikTok, YouTube, and creative analysis
  • Competitive Intelligence: Analyze competitor ads from Meta Ad Library, Google Ads Transparency Center, and SEMrush

Documentation Structure

  1. Orientation: What Prism is, platform structure, and interface layout
  2. Core Interaction: The chat experience, crafting queries, and understanding responses
  3. Intelligence Layer: Specialized AI agents and their capabilities
  4. Reusability: Prompts, saved projects, and file management
  5. Connections: Platform integrations and data sources
  6. Configuration: User, brand, and organization settings
  7. Reference: Glossary, FAQ, and troubleshooting