Glossary
Quick reference material including terminology.
Product Terms
- Agent: A specialized AI assistant for specific platforms or analysis types
- Brand: A workspace within an organization representing a business unit or client
- Organization: The top-level container representing your company
- Prompt: A reusable query template
- MCP (Model Context Protocol): The framework that enables Prism's AI agents to access and synchronize data across platforms in real time
Marketing Terms
- ROAS: Return on Ad Spend (revenue divided by ad cost)
- CPA: Cost Per Acquisition
- CTR: Click-Through Rate
- CAC: Customer Acquisition Cost
- Creative Fatigue: Declining ad performance due to audience overexposure
- Frequency: Average number of times each person sees your ad