Crafting Queries
Prism understands natural language. Ask questions as you would to a colleague. The more specific you are, the better the results.
Query Best Practices
- Be specific about timeframes: "Last 7 days" or "November 2024" is better than "recently."
- Name campaigns explicitly: Reference specific campaign or ad set names when relevant
- Specify metrics: "What's the ROAS?" is clearer than "How is my account doing?"
- Set quantitative thresholds: "CPA above $50" or "ROAS below 2x" helps filter results
- Use follow-ups: Prism maintains context within a conversation, so you can drill deeper
Example Queries by Use Case
Performance Analysis
- "What's my best performing campaign this week by ROAS?"
- "Show me ad sets where CPA increased more than 20% week-over-week."
- "Which audiences have the lowest CAC in the last 30 days?"
Creative Analysis
- "Which creatives are experiencing fatigue?"
- "Find creatives with week-over-week ROAS down 20% or more."
- "What hooks are driving the highest CTR?"
Optimization Recommendations
- "Recommend a 15% budget shift to improve blended ROAS without raising CPA."
- "Identify spending that did not meet the CPA target in the last 14 days."
- "Suggest two replacement concepts for fatigued creatives based on our top hooks."
Competitive Intelligence
- "Analyze [competitor]'s Meta and Google ad campaigns."
- "Show me competitor ads in our category from last month."
- "What keywords are competitors bidding on that we're missing?"