Integrations
Prism connects to advertising platforms and data sources through secure integrations.
Integration Overview
Prism uses OAuth authentication to connect to your ad platforms. You authorize Prism to access your data via one-click connections. Prism never stores your platform passwords.
Integration Capabilities
- Create custom reports and interactive dashboards across all platforms
- Monitor real-time performance with automated alerts
- Manage multiple ad accounts with consistent currency and timezone settings
- Execute approved actions (Meta only)
Supported Platforms
| Platform | Coverage | Capabilities |
|---|---|---|
| Meta Ads | Facebook, Instagram, Messenger | Analyse + Actions (budget changes, bid adjustments, campaign modifications) |
| Google Ads | Search, Display, Video, Performance Max | Analyse |
| TikTok Ads | TikTok | Analyse |
| DV360 Ads (Beta) | DV360 | Analyse |
| Snapchat | Coming Soon | NA for now |
| Shopify | Coming Soon | NA for now |
| GA4 | Coming Soon | NA for now |
Meta Ads Integration
Meta Ads is Prism's most comprehensive integration, supporting both data access and action execution.
Connection Setup
- Navigate to Accounts in the Primary Left Panel
- Select Meta Ads and click Connect
- Authenticate with your Facebook/Meta credentials
- Select which ad accounts to connect
- Grant required permissions
Available Data
- Campaign, ad set, and ad level performance metrics
- Audience insights and demographic breakdowns
- Creative performance and fatigue indicators
- Placement and device performance
Action Capabilities
With Meta Ads, Prism can execute approved changes directly:
- Budget adjustments at campaign or ad set level
- Bid modifications
- Campaign status changes (pause, activate)
- Audience adjustments
Important: All actions require your explicit approval before execution. Every action is logged with audit trails.
Google Ads Integration
Connect your Google Ads accounts to analyze Search, Display, Video, and Performance Max campaigns.
Available Data
- Campaign and ad group performance metrics
- Keyword performance and search term reports
- Audience insights
- Asset performance for responsive ads
- Google Ads Transparency Center data (for competitive insights)
TikTok Ads Integration
Connect TikTok Ads Manager to analyze your TikTok advertising performance.
Google Sheets Integration
Google Sheets integration enables automated reporting and data export.
Use Cases
- Export analysis results to spreadsheets
- Generate template-based reports
- Share data with stakeholders who prefer a spreadsheet format
- Create automated reporting workflows
Connection Requirements
Before connecting platforms:
- Ensure ad accounts have matching currency and timezone settings
- The first connected account sets the standard for future connections
- You need appropriate permissions on the ad platform to connect