Agents
Agents are specialized AI assistants designed for specific platforms and analysis types. Each agent has domain expertise that helps you get more relevant, actionable insights.
What Are Agents
Think of agents as specialized analysts. Each one understands the nuances of a particular platform or analytical domain. When you select an agent, you're telling Prism what type of expertise you need.
Agent Capabilities
- Uncover performance trends and detect anomalies
- Identify creative fatigue before it impacts performance
- Audit account health and flag inefficiencies
- Analyze ad assets and suggest improvements
- Surface audience and competitor insights
- Export data to Google Sheets for reporting
Available Agents
| Agent | Capabilities and Use Cases |
|---|---|
| Meta + GSheet + Actions | Meta Ads analysis for Facebook, Instagram, and Messenger. Performance trends, audience insights, budget recommendations, and creative fatigue detection. Includes Google Sheets export for automated reporting. Use for: campaign performance reviews, spend optimization, audience analysis, action recommendation, and action execution. |
| Google + SEMrush + GSheet (Beta) | Google Ads analysis for Search, Display, Video, and Performance Max campaigns. Integrates SEMrush competitive data for keyword insights and market benchmarks. Google Sheets export included. Use for: search performance, keyword analysis, and competitive positioning. |
| TikTok + GSheet Ads | TikTok campaign performance analysis, creative trends, audience engagement metrics, and platform-specific optimization recommendations. Use for: TikTok campaign reviews, creative performance, and audience insights. |
| YouTube Ads | YouTube video campaign analysis, view metrics, engagement rates, video creative performance, and audience retention insights. Use for: video campaign optimization, creative analysis, and audience targeting. |
| Competitor Ads | Competitive analysis using Meta Ad Library, Google Ads Transparency Center, SEMrush data, and public competitor information (websites, etc.). Surfaces competitor ads, creative breakdowns, keyword overlaps, and market benchmarks. Use for: competitive research, market positioning, creative inspiration. |
| Meta Creative Analysis | Deep creative analysis for Meta ads. Analyzes hooks, messages, and formats. Identifies what's driving high CTR or where fatigue is hurting ROAS. Suggests creative refreshes and new concepts based on top performers. Use for: creative audits, fatigue detection, concept development. |
| Google Creative Analysis | Creative analysis for Google ads. Asset performance evaluation, responsive ad optimization, headline and description analysis. Suggests improvements for better engagement and conversions. Use for: RSA optimization, asset testing, creative refresh. |
Selecting the Right Agent
Select the appropriate agent before asking your question. The agent choice determines what data sources and analytical frameworks Prism uses.
Selection Guidelines
- For Platform performance:
- Use Meta + GSheet + Actions for Facebook/Instagram
- Google + SEMrush + GSheet for Google Ads
- TikTok + GSheet for TikTok
- DV360 + GSheet for DV360
- For Creative analysis: Use Meta Creative or Google Creative agents, depending on the platform
- For Competitive research: Use the Competitor Ads agent
- To Strategise Youtube: Use the YouTube Ads agent
All the platform agents support GSheet integration, which will enable you to interact with your source of truth attribution data.
It just needs to follow this template (opens in a new tab) structure.
(Your GSheet structure is what matter, the columns and its corresponding values can of course be different)