📁 Campaign Portfolio
Monitoring Portfolios

Monitoring Portfolios

Portfolio List View (Dashboard)

Portfolio Dashboard

When you land on the portfolio dashboard, you choose your scope from a drop-down:

  • This brand: Portfolios for the currently selected brand
  • All portfolios: All portfolios across all brands you can access
  • {X} brands: A specific subset of brands you select

For each portfolio row, you typically see:

  • Health indicator (colored dot)
  • Portfolio name
  • Brand name
  • Ad account name
  • Platform (Meta / Google)
  • Spend progress: FTD Spend / Monthly Budget + progress bar
  • Pacing % with pacing health indicator
  • KPI actual vs target with KPI health indicator
  • Conversions and revenue
  • Campaign count
  • Last synced: relative time (e.g., "5 minutes ago")
  • Sync button: for Brand Admins only

Summary stats at the top:

  • Total number of portfolios
  • Number of live portfolios
  • Count of portfolios behind pacing (amber or red pacing)
  • Count of portfolios that need attention (amber or red KPI status)

Portfolio Detail View

Click a portfolio row to expand it.

Portfolio-level metrics (top section):

  • Total spend (currently FTD; plus a 7-day KPI view where available)
  • Budget pacing with health indicator
  • KPI performance with health indicator

Campaign breakdown table:

For each campaign in the portfolio, you see:

  • Campaign name
  • Objective
  • Status
  • Spend
  • KPI value
  • Last synced

Campaigns are sorted by spend (highest first) so you can focus on what matters most.

Click the row again to collapse the details.